Lisa Van Loo

Content Specialist

From an early age, Lisa has always wondered what the story was. As an accomplished writer and reporter, and an award-winning PR professional, Lisa has an undying curiosity about the world and people around her and she is an exceptionally skilled storyteller. Lisa has exercised that skill on behalf of publications and clients for nearly two decades, finding ways to extract emotion and connect a story to the desired audience in industries that include philanthropy, sustainability, real estate, finance, travel and education. She believes that compelling, strategic content is necessary at every turn, be it 140 characters or 140 pages.


  • Content strategy
  • Content development
  • Brand voice and tone development
  • Brand storytelling