Charlotte has more than 20 years of experience as a brand professional and brings a strong, international experience to our team. She has worked for some of the largest consumer brands worldwide like Sony and L’Oreal. Her experience has ranged from international brand management over category management to concept store development and e-commerce.

Charlotte also worked at a branding agency with focus on market research and brand strategy. She is a strong believer of the power of branding and has helped clients define or refine their brand positioning, messaging architecture, naming and even sonic signature. Having held seats on both sides of the client-agency table, Charlotte helps see things from all perspectives.