Tiny Advertising - Confessions of a Middle-Aged Marketing Gal

Yep – that’s the name of this blog.  Catchy, isn’t it?  I first thought of starting a blog several months ago when it seemed the full impact of the “worst recession since World War II” had settled in on me, as well as my clients.  I had a lot of time on my hands then.  Thankfully, business is picking up a bit, but I still want to get my blog going. And naturally I decided jump into it just as things have gotten busier—a very common trait with marketing people, it seems.

During the slow period earlier this year, I decided to really educate myself about interactive marketing (IM).  To he honest, I have been in marketing my entire professional career and I am a big proponent of interactive marketing, but I’ve always hired others who have better knowledge and more experience in the field than I do.   I wanted to really learn how IM works, and understand its value–specifically social marketing.

I thought I would delve into the realm of social marketing because, at that time, my demographic (middle-aged and older) was touted as the fastest-growing audience on FaceBook.  I always find that claim humorous.  Of course that demographic is the fastest-growing because it is the last segment to embrace social networks.  I also know that my 17-year-old son is not happy that I am on FaceBook – or that anyone older than 22 is on the site.  He won’t “Friend” me because he feels I am invading his privacy. Which I think is odd when he’s posting whatever he’s thinking and doing for everyone else to see.  But that’s another topic we can talk about later.

I also have many intelligent, successful colleagues, who are interactive marketing specialists, writing blogs, sending tweets, and posting FaceBook messages about IM, “Web 2.0”, the importance of this medium and how it is changing marketing. I agree—everything is changing regarding the way we think about and implement marketing.  But nobody every talks about the reality of it, some of the frustrations, challenges and stories behind both interactive and traditional marketing.  So I decided to write this blog, to provide my colleagues and friends with some of the better stories I have heard and personally experienced relating to IM and more conventional marketing.  I won’t be trying to educate; I am actually just looking for humor in what we do.  Face it, marketing really isn’t rocket science. So let’s all stop taking it—and ourselves—so seriously.

written by: Eva Voorhees | Comments (3)